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Wednesday, October 17, 2012
CHEVY AND ISAAC MIZRAHI HOPE THAT WHEN YOU THINK OF HIGH FASHION, YOU THINK OF MALIBU
By Jonathon Ramsey, Autoblog.com - Isaac Mizrahi's clothing collection "inspired by the all-new 2013 Chevrolet Malibu" will hit the LivingSocial Shop in less than a week. Pitching the Malibu to women, Chevrolet announced in August that the fashion designer would create a line with cues taken not just from the Malibu, but also from the kinds of women who "embody the persona of the new car."
The six-piece "capsule collection" is therefore a mix of the "ice-blue ambient lighting", "leather seats", "crisp lines" and the "smart, stylish woman who likes nice things". The Malibu Collection is a blouse, skinny jean, leather jacket, driving moccasin, tote bag and "oversized boyfriend watch".
The curtain goes up on LivingSocial on October 16.
Labels:
advertising,
celebrity,
chevrolet,
clothing,
design,
designer,
fashion,
general motors,
isaac mizrahi,
living social,
malibu,
malibu style,
marketing
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