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Monday, July 11, 2011

CHEVROLET CANADA IS DRIVING CHANGE WITH FIVE HOLE FOR FOOD

Teaming up to drop the puck
in support of local food banks

By General Motors of Canada - Chevrolet has partnered with Five Hold For Food (FHFF) on their annual Coast-to-Coast street hockey tour to collect food and donations in support of local area food banks.

Founded by hockey enthusiast, Richard Loat, FHFF is a fun, innovative initiative that partners with professional and amateur hockey teams throughout its 17-day cross-country street hockey tour to raise awareness about hunger issues in Canada.

"We see Chevrolet Canada and Five Hold For Food as a perfect match -- both organizations are pushing the boundaries in their commitment to drive change," said Jason Easton, Manager of Corporate Communications at Chevrolet Canada. "Chevrolet is dedicated to making a difference for Canadians. We are honoured to have the unique opportunity to help Five Hole For Food raise significant funding and awareness for hunger issues as the organizers tour the country."

With Chevrolet Canada in the game as the organization's exclusive automotive sponsor, the team from FHFF will cross the country in a truly all-star vehicle, the Canadian-built 2011 Chevrolet Equinox. This compact crossover offers enough space for the FHFF team and their equipment while maximizing comfort and fuel efficiency for those long stretches of Canadian highway.

"As Canadians, we know the value of helping our fellow neighbour. Five Hole For Food recognizes that we have an important role to play in reducing hunger across our country," says Richard Loat. "By aligning with sponsors like Chevrolet Canada that share our dedication and commitment to the cause, we can continue to spread the message about issues that matter while helping families in need."

On each leg of the trip, the organizers of FHFF will set up a rink in the heart of each respective city involved. They will invite the public to join their fight against hunger by participating in a street hockey game. All food and donations collected will go directly to the local food bank in each city.


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