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Tuesday, July 19, 2011

CHEVROLET BACKS SPOTIFY'S U.S. LAUNCH, INTEGRATION IMMINENT

By Damon Lavrinc, Autoblog.com - Unless you've been living in tech-exile for the last 24 hours, you're undoubtedly aware of Spotify's launch in the U.S. The music streaming service has been going strong in Europe for the last two years and aftr a series of protracted negotiations with the music industry, Stateside audiophiles can finally get their all-you-can-eat fix by joining the service with free, $5 or $10 monthly plans.

Part of Spotify's revenue model is advertising and Chevrolet has hopped in to be one of the services first supporters -- and the only automaker to partner with the company at launch.

While that doesn't mean much from a music-consumption point-of-view, General Motors' place on the Spotify bandwagon is a clear indication that the automaker is actively interested in bringing new music streaming services to its vehicles. Spotify integration would be a huge leap forward and we wouldn't be surprised to learn that the forthcoming Sonic will be the first product from the General to incorporate the service. Hit up the Sonic's Facebook page for a free invite to service.


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