CHEVROLET SONIC Z-SPEC

The Sonic Z-Spec accessory portfolio includes Color Out accent
packages with contrasting-color exterior parts & graphics
that express the cars performance characteristics.
It will appear on the 2012 Chevrolet Sonic.

By Chrissie Thompson, Detroit Free Press - Chevrolet will bring to market its Z-Spec accessories starting with the 2012 Sonic subcompact that launches in Orion Township in the third quarter, in a move to make its small cars hip for young buyers.

Chevy had introduced a Z-Spec Sonic as a concept in January at the Detroit Auto Show and now plans to have its dealerships offer accessories such as body wraps, mirror caps, colored wheels and fascia and rocker extensions such as the ones on this Sonic.

For now, the accessories are also eventually planned for the recently launched Cruze compact and the Spark minicar, which launches next year, said Margaret Brooks, who runs marketing for Chevy's small cars.

Automakers use accessories such as body wraps to allow young buyers to personalize their often-inexpensive rides. For instance, Ford has several licensed graphics available for buyers of its Fiesta subcompact.