CAMARO NAMED 'HOTTEST CAR' IN INAUGURAL SEMA AWARD

By General Motors of Canada - The Chevrolet Camaro has been named the "hottest car" at the 2010 SEMA Show in Las Vegas. The inaugural SEMA Award recognizes the most accessory-friendly new models, based on the number of vehicles exhibited at the show.

"A booth space is a ballot, and the models these exhibitors have selected represent their vote," said Chris Kersting, SEMA president and CEO.

According to SEMA, exhibitors manufacture thousands of products that improve performance, convenience, appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro than any other car. Consumers, therefore, can expect to find more options for personalizing their Camaro.

"More than any other venue, the cars exhibitors and attendees bring to SEMA embody the passion and excitement of car enthusiasts everywhere," said John Fitzpatrick, Chevrolet Performance Cars marketing manager. "Based on the sheer number of Camaros displayed on the floor, and parked in the adjacent lots, the Camaro is clearly the hottest car of the show."