HOT WHEELS' VENDING MACHINE COUGHS UP FREE CAMARO DIECASTS AT TORONTO AUTO SHOW

 

By Jeffrey N. Ross, Autoblog.com - There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them.  During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.

To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag.  This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show.  Looking ahead, this could open up even more innovative marketing possibilities using social media.