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Tuesday, July 3, 2012

CHEVROLET MARKS 60 YEARS OF CORVETTE

By Jonathan Welsh, Autoblog.com - Even though it is too early to mark the 60th birthday of Chevrolet's Corvette sports car, the company has begun lighting the candles. The first Corvette rolled off the Flint, Michigan assembly line at the end of June, 1953, so it is at least safe to say the car is in its 60th year.

The Corvette is an important image-maker for Chevrolet, which has long been considered a conservative economy brand. Even though the company built powerful muscle cars in the 1960s and early 1970s it was better-known for its family sedans and station wagons.

The Corvette's two-seat, fiberglass-body design stood out and caused a sensation among consumers. But few would have guessed in 1953 that the car would still be in the lineup today.

Chevy created the Corvette under the codename XP-122. It was one of several concept cars unveiled in January, 1953 during the General Motors Motorama show in the ballroom of the Waldorf Astoria Hotel in New York. People stood in line around the block waiting to see the new concept and the Corvette was the star.

Chevrolet Executives decided to produce the car for sale in limited numbers. The plan at first was to build about 150 Corvettes, mainly to attract people to Chevy dealerships. The company wound up building 300 of the cars the first year and 3,640 for the 1954 model year.

Skeptics gave the car little change of long-term survival, and the car has been through a few difficult periods. Still, it has been in continuous production since 1953 and this year Chevy is planning numerous events to highlight the anniversary.


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