By Jonathon Ramsey, Autoblog.com - Unbeknownst to us, observers of Holden, General Motors' Australian subsidiary that has helped The General make some of its finest product, have wondered if the austral brand's identity would get swallowed up in the push to create a cohesive, global Chevrolet. Three products headed to the antipodes have aroused the question: although the Colorado pickup (pictured in Holden concept form) and SUV wear Holden badges, both have the Chevrolet twin-bar grille, and the Holden Volt has the twin-bar grille and a mashup of the Holden and Chevy logos.The brand's CEO, Mike Devereaux, gave quizzical explanations for the styling choices, saying of the Colorado that "having one huge front grille on a truck this big, I am not sure it works," and that a new Volt grille wouldn't be cost effective. However, the Colorado certainly wouldn't be the first truck to feature a huge, unbroken grille, and the addition of the Chevrolet bowtie surround to the Holden badge on the Volt cannot be a matter of cost.
Nevertheless, Devereaux did assure anyone concerned that Holden will remain proudly Holden. He wouldn't specify how, but alluded to "smart ways" of figuring out, from a design standpoint, how "to have an efficient way of giving us what we need from a Holden." That could mean new front and rear clips for Holden vehicles, or something else entirely. Even now, it's not all Chevy: the Holden Trax and Malibu will have bespoke Holden faces.
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