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Wednesday, April 18, 2012

GM KILLING FANCY CHEVROLET AVALANCHE PICKUP

By Chris Woodyard, USA Today - The heavily styled pickup will get one more year before it disappears and Chevy has come up with a special edition to celebrate. It's being called the 2013 Black Diamond Avalanche.

Things haven't gone well for the Avalanche, a full-size pickup that hasn't been redesigned in ages.

"In its heyday back in 2003, the Avalanche made up 3.5% of Chevy's sales but fell to just over 1% in 2009 -- and never regained ground despite heavy incentives. The Avalanche has suffered from having a higher price and lower towing capacity than regular pickups," says Edmunds.com analyst Ivan Drury.

In 2012, the average incentive on the Chevy Avalanche has been $5,329US, Edmunds.com says. GM's average incentive is $3,227US, and the industry average is $2,157US.

In a review of the updated 2007 Avalanche, Test Drive's James R. Healey described it as looking better than the "ugly" previous version, but was too small inside.

Still, Chevrolet gives the model credit for a "trendsetting design and unique features" that "helped launch the boom in crew cab pickups."

For its last year, the 2013 Black Diamond Avalanche will get dressed up and a lower price.

The special edition will come with body-colored bed surrounds, a unique badge, additional features on LS and LT models, and a $2,500US price cut across the lineup.

For 2013, a rear camera, rear park assist, power adjustable pedals, fog lamps and remote start will be added as standard equipment on LS models. The LT models will have an added standard rear camera.

With those changes, the two-wheel-drive version of the Avalanche LS will start at $35,980US, plus $995US dealer freight charge.


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