GM continued flexing their marketing prowess with a newpromotion for the Chevy Sonic, creating the world's
largest claw game on Hollywood Boulevard out in Los Angeles.
By Jason Siu, Autoblog.com - The five-story 3D projection of a claw game was created on the side of The Roosevelt Hotel in Los Angeles, California and even won itself a spot in the Guiness World Book of Records for being the world's largest claw game. Passer-bys were able to line up for a chance to use a human-sized joystick to direct the claw -- which was essentially a huge projection on the side of the building -- and had a chance to win prizes. The top prize of course was a brand new 2012 Chevy Sonic, but other prizes included a $4,000 vacation and a Burton snowboard.
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