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Thursday, November 3, 2011

GM AND COSTCO HOOK UP TO SELL 2011-'12 TRUCKS AND SUVS


Just the Facts:


  • In a first for General Motors, the Detroit automaker has hooked up with Costco to sell 2011-'12 trucks and SUVs, including the 2012 Chevrolet Silverado and GMC Acadia


  • Costco members will get GM "preferred pricing" through the limited-time program -- about equivalent to the discount that GM offers its suppliers' employees


  • The warehouse club said on its website that it is giving a $500 Costco cash card to members who complete a survey after the purchase.
By Insideline.com - In a first for General Motors, the Detroit automaker has hooked up with Costco to sell 2011-'12 trucks and SUVs, including the Chevrolet Silverado and GMC Acadia.

Eligible vehicles also include the 2011 and 2012 Chevrolet Suburban, Tahoe and Traverse, along with the GMC Sierra, Yukon and Yukon XL.

The Costco program can be combined with other GM rebates and incentives. The program runs now until January 3.

To participate, Costco members must register with the program online. "A promotion specialist will contact you to discuss the offer in more detail and provide you with your authorization and PIN, as well as the participating dealership's contact information," said Costco in the description of the program.

Members will receive the $500 Costco incentive in 6-8 weeks after completing a member satisfaction survey.

Inside Line says: GM starts to move the metal outside of the traditional dealership setting.

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