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Tuesday, February 22, 2011

SHORT LEAF SUPPLY COULD COST NISSAN SALES

By The Wall Street Journal - If you thought getting a reservation at the hottest new restaurant was difficult, try reserving a Nissan Leaf electric car. Even if you are ready to spend the $32,780 or more it costs to buy one, the car maker isn't taking your money.

Reports have circulated recently that Nissan Motor Co. is suffering from a backlog or bottleneck in the supply of its Leaf electric cars. As a result, the car maker could lose potential customers to rivals like Chevrolet, which is selling the Volt electric and others like Ford and BMW who are planning to offer electrics later this year.

Chevrolet recently said it was speeding up its roll-out of the Volt because of higher-than-expected demand. Nissan, however, says it has 20,000 reservations from customers and wants to deliver more of those cars before taking any more orders.

Nissan says it expects to deliver the first 20,000 cars by spring or early summer and acknowledges the delay may wind up costing it some customers. "We may lose a few here and there between now and then," a Nissan spokesman says.

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