FIRST DRIVE: 2011 CHEVROLET CRUZE

By Clare Dear, Canwest News Service - The initial impression of Chevrolet's new compact Cruze sedan is that it's a mini-Malibu - and that opinion sits well with the bow-tie brass. Their intention is to deliver mid-sized comfort, dynamics and amenities, but at compact-sized pricing and fuel efficiency. And although pricing and final fuel numbers won't be known for several months, this global product is right on target with its other objectives.

The Cruze is already available in 60 markets around the work, but North Americans won't get their hands on it until the third quarter of this year.

With the compact category evolving as the fastest-growing segment in the industry (it's expected to be the second-largest in the United States by 2012), coupled with the consumer trend to downsize, the timing is right for this car. In fact, it is expected to be General Motors' single largest volume small-car line globally.

During the preview at General Motors' Milford proving grounds, Chevy executives described the Cruze as a "transformational" car for the brand, a product that will be sought after by consumers and will be better than competitive models such as the Honda Civic and Toyota Corolla. It's expected to generate "huge volume for the brand" and, as a major player for GM globally, the team working on developing the North American edition is enduring unprecedented scrutiny.

As a result of that corporate focus, the Cruze is undergoing intensive testing here, even though it's a model already on sale elsewhere. For example, although it has already earned five-star-equivalent crash ratings in several overseas markets, including Korea, China, India, Australia and Europe, the North American version is undergoing extensive additional evaluations at GM's vehicle safety facility.

In addition to significant structure and system analysis, GM engineers have already written off 20 to 30 Cruzes in destruction (crash) tests. The body count went up by one during my visit, with test vehicle No. 17269 sacrificing itself in a side-impact crash by taking a midship hit from a 1,500-kilogram sled (with a Ford F-150 snout, no less) careening down the track at 50 kilometres an hour.

The dust had hardly settled when technicians were already scouring the remains, documenting the physical damage. From this untrained eye, the results were reassuring, with the side pillar making a limited intrusion into the cabin, while air bags helped minimize potential injuries to the occupants.

Obviously, safety is a key issue and the Cruze will be offered with a full suite of standard features, including four-wheel ABS (with brake-force distribution), electronic stability and traction controls, breakaway pedal assemblies, OnStar automatic crash notification and a segment-leading 10 air bags - two front, two knee, a pair of side curtains that protect both rows of seats, plus seat-mounted side-impact bags front and rear.

Chevrolet also wants the Cruze to be a class leader in ride, responsiveness and quietness. After doing several laps on the test circuit in several Cruze iterations, as well as a Civic and Corolla, it appears the car has attained that goal. The suspension, with MacPherson struts up front and a unique torsion beam and Watts-link arrangement in back, has a European feel (firm but compliant). The Cruze stayed well planted on bumpy sections of the track, while the Japanese competition skittered about.

Similarly, the Cruze had a noticeable advantage in the noise/vibration department. Its 18 acoustical treatments, including an acoustical laminated windshield with triple sealing at its base and hydraulic ride bushings, keep the cabin well isolated from road and wind noise.

The Cruze will be offered as a four-door sedan in four trim levels (LS, 1LT, 2LT and LTZ), with two suspension options (touring and the firmer sport package). Two engine choices will be available - a 1.4-litre turbocharged Ecotec four-cylinder generating 138 horsepower at 4,900 rpm and 148 pound-feet of torque at a low 1,850 rpm, or a naturally aspirated 1.8L four-cylinder that pumps out the same horsepower (but at 6,300 rpm) and 123 lb-ft of torque at 3,800 rpm.

Transmission choices are a fully synchronized six-speed manual or the global 6T40 six-speed automatic. The gearing in the manual box has overdrive ratios in fourth, fifth and sixth to enhance fuel economy while the first three cogs are underdriven for better acceleration.

A special Eco model will be offered that uses the 1.4L turbo engine coupled with the six-speed manual. (A version using the automatic box is in the works for later introduction.) Chevy engineers set a target of 5.9 litres per 100 kilometres on the highway for this car, giving consumers the benefit of hybrid-like fuel efficiency without having to shell out the higher price tag such products command. However, it was made quite clear the Eco will not be a stripped model. Instead, huge efforts have been exerted to reduce weight and improve the car's aerodynamics to achieve the target consumption rating.

Weight-reducing measures include replacing the car's audio speakers with lighter units, saving about a kilogram. The weld flanges have been trimmed by a millimetre or two, while the Watts link in the rear suspension has been deleted (although the pending automatic version will have the setup). The carpets are lighter than the standard Cruze models. The 17-inch tires, borrowed from the new Volt, are ultra-low-rolling resistant and they're mounted on lighter alloy wheels.

To help the Eco model slip more smoothly through the air, the front fascia has been lowered and an air dam added. There's also an underbody belly pan and shielding around the tire wells and rear axle, and a spoiler has been attached to the deck lid.

Another aero initiative is the addition of shutters on the lower grille opening that close as the car's speed increases, reducing the Eco Cruze's drag coefficient by 0.016 Cd. Chevy engineers say the Eco Cruze has the lowest drag coefficient in its class.

Chevy brass believe the Cruze is the right car at the right time. My initial impressions suggest they're right.