By Jonathon Ramsey, Autoblog.com - If we didn't know that this news came from AdWeek we'd think it came from The Onion. Fashion designer Isaac Mizrahi, previously connected to everything from Bergdorf Goodman and Liz Claiborne to QVC and "Project Runway", is throwing his name behind the Chevy Malibu.You see, General Motors, attempting to "put a stake in the ground and commit to the growing women's segment" with the Malibu, of all things, has tapped Mizrahi to assist.
How will he do this? By creating a clothing line called Malibu Style, "inspired by the new Malibu", that will be sold exclusively on the daily deal site Living Social. Mizrahi says the line is to "celebrate a new approach to everyday style" that appeals to smart women who have their own personal flair. Speaking of his devotion to color, which he calls "the most important luxury in a woman's life", Mizrahi said, "One of the things I was inspired by was a blue light that emanates from the dashboard. It's just sexy." That is an actual quote.
The campaign will be aided and abetted by a Facebook page and a series of 50 videos featuring Mizrahi driving a Malibu in cosmopolitan cities that are home to smart, fabulous women.
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