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Monday, March 26, 2012
LOUIS CHEVROLET HONORED WITH GIANT CHROME BUST IN SWISS HOME TOWN
By Noah Joseph, Autoblog.com - Sure, we think of Chevrolet as an American automaker. One of the most American, at that. But most are shocked to learn its eponymous founder wasn't born in the United States. He was born in Switzerland. La Chaux-de-Fonds, to be exact, and so to celebrate the brand's 100th centenary, it has commissioned a local artist to erect a statue of Louis Chevrolet in his hometown's Parc de l'Ouest.
The giant polished steel bust was created by budding artist Christian Gonzenbach, whose design was selected by an international jury from among four finalists. Measuring five meters (16.4 feet) tall, the oversize bust was commissioned by General Motors and will remain in the park as a permanent tribute to the man whose name has become an international fixture in the automotive industry and a veritable household name.
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