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Monday, March 23, 2015

GM'S CHEVROLET INVESTS BIG IN CARBON OFFSETS

 
By Greg Gardner, Detroit Free Press - Ball State University in Muncie, Inc. is applying the new carbon-reduction methodologies and selling some of the carbon reductions from installing the largest geothermal system at a U.S. college.

General Motor's Chevrolet brand was the leading corporate purchaser of carbon offsets in 2012 and 2013, buying credits representing the reduction of 4.6 million metric tons of greenhouse gas emissions in projects outside their own businesses, according to a report from an environmental research group.

The report by Forest Trends' Ecosystem Marketplace tracks carbon offset activity by more than 250 global companies.  Forest Trends is a Washington, D.C.-based nonprofit organization whose mission is to maintain, restore and enhance forests.

By the end of this year, Chevrolet will have spent $40 million to purchase 8 million tons of carbon dioxide offsets, said David Tulauskas, GM director of sustainability.

The second largest purchaser was the bank Barclays (2.1 million metric tons), followed by Pacific Gas & Electric and Brazil-based Natura Cosmeticos (both at 1.4 million metric tons).

A carbon offset is a reduction of one metric ton of carbon dioxide or other greenhouse gas made in order to compensate for an emission of carbon dioxide somewhere else.

Last fall Chevrolet launched a program with owners of 11,000 acres of North Dakota grasslands that will remain in production for cattle ranching because the automaker purchased offsets for 40,000 tons of carbon dioxide emissions.

Tulauskas said the idea of buying offsets came from a 2009 brainstorming session on how to make Chevrolet the industry's first carbon-neutral automaker.

"Our thoughts were that people who are interested in this probably were not buying Chevrolets at the time," Tulauskas said.  "Now it's part of what Chevrolet is."

While Chevrolet won't be completely carbon neutral, the initiative has built the brand's reputation among environmental organizations that track the offset market.

The most common type of offset project involves renewable energy, including wind farms, biomass energy or hydroelectric dams.

In one project, Portland State University in Oregon is selling carbon credits to Chevrolet to pay for sustainability projects.

Since 2013 more than 1,800 companies publicly disclosed climate change information to the CDP, formerly the Carbon Disclosure Project.

Companies buying carbon offsets tend to be large emitters of greenhouse gases, but the report disputes the perception among some environmentalists that they are "buying their way out of the problem."

"Across all categories, offset buyers are more engaged in direct emissions reductions activities compared to companies that don't offset," the report stated.

Companies buying offsets spent $41 million in 2013 to make their buildings and processes more energy efficient, install low-carbon energy, switch to cleaner transportation and design more sustainable products, according to the report.


Wednesday, March 18, 2015

CHEVROLET SILVERADO MIDNIGHT EDITION

 
By General Motors, Oshawa - Chevrolet is taking black to the next level with the official launch of the Chevrolet Silverado Midnight Edition.

Available on a black Silverado Double Cab 2LT or Crew Cab 2LZ, the Midnight Edition add:
  • An all-black front end with body-coloured grille, bumper, headlamp bezels, tow hooks and fog lamps;
  • Black side mouldings and beltline mouldings;
  • 18-inch black painted alloy wheels with Goodyear Wrangler Duratrac all-terrain tires;
  • Special Z71 badges on the doors;
  • A spray-in bedliner (black, of course);
  • And the finishing touches - black Chevrolet bowties front and rear.
The Goodyear Wrangler Duratrac All-Terrain is a workhorse tire for rugged off-road terrain - including snow - this tire is 3-Peak Snowflake rated for those regions that mandate winter tires.  The bold aggressive tread design is great for hard work off the beaten path but will require regular tire rotations.

The Midnight Edition includes off-road suspension, a locking rear differential, Hill Descent Control and a trailering package.  Midnight special editions also include rear park assist, heated power-adjusted outside rear-view mirrors, and they are available in any exterior paint colour, so long as it's black.

As a Silverado, Midnight Edition offers 4G LTE with Wi-Fi, Best in Class 5-Star Safety, Best in Class V8 Fuel Economy, Vincentric's Lowest Cost of Ownership, and Chevrolet Complete Care: the longest powertrain warranty in Canada, 2 years of complimentary oil changes, and 5 years of roadside assistance.

This special edition package provides a sinister appearance, with an MRSP of $2,295 on a Double Cab 2LT or $1,795 on a Crew Cab when ordering Midnight.

You will be able to order Midnight Edition by March 19th, and this limited 2015MY production run will ramp up soon after.


Monday, March 16, 2015

HEAD'S UP! CLEAN DISPLAYS HELP KEEP DRIVERS INFORMED

History Of GM Head-Up Display
 
By General Motors, Detroit - In the days of wearable technology that connects you to the world around you, the automotive head-up display, or HUD, is a seasoned veteran.  General Motors pioneered the system decades ago, yet its design teams continue to refine both appearance and functionality to help reduce driver distraction.

"We know that keeping eyes on the road is critical to safe driving - and recent studies back this up," said Jeff Boyer, vice president of GM Global Vehicle Safety.  "Head-up displays can play an important role in maximizing 'eyes-on-the-road' time, and that's what we're striving for."

The Virginia Tech Transportation Institute's 100-car Naturalist study showed that the odds of a crash or near-crash more than doubled when a driver's eyes were off the road ahead for more than two seconds.  In 2013, the National Highway Traffic Safety Administration released a study that concluded that visual and manual distractions - such as dialing or texting on a handheld phone - increased between two and three times the risk of getting into a crash.

By projecting pertinent information onto the windshield and into the driver's line of sight, head-up display systems allow drivers to keep their eyes on the road ahead instead of glancing at gauge clusters, infotainment screens and other devices.  GM research shows drivers can spend 134 milliseconds shifting their gaze to a gauge cluster and back to the road.  At 110 km/h, a vehicle can travel 4 metres in that time, roughly the average length of a passenger car.

There's far more work involved with developing HUD systems than just creating hardware: careful attention is paid to how the display looks and how it interacts with both the driver and other systems within the car.

"We have to make smart decisions about what content goes into the HUD," said John Weiss, an interaction designer for HUD systems, "and how we can then present it to the driver in a manner that's easy to read and intuitive to use."

Simplified Screens

Today's head-up displays, offered on more than 30 percent of GM vehicles sold in North America, can provide far more information than the first production system introduced on the 1988 Oldsmobile Cutlass Supreme.  To reduce clutter, drivers can select from screens that focus on navigation, audio information, a tachometer, or simply a speedometer.

"The HUD screens are tailored to the driver," said graphic designer William Thompson.  "We do lots of prototyping, where we mock up different arrangements or graphics and get feedback from users."

Fine Lines and Fonts
Compared to a gauge cluster or infotainment touchscreen, the head-up display space is constrained, forcing designers to work within a limited space.  Designers inherently "think small," but legibility restricts how far elements can be downsized.  Icons are simplified, and lines must be at least four pixels wide.  Fonts typically considered "grotesque," - meaning letters are distinct and discrete from one another - are used.

Choosing the Right Colours

The use of a full-colour screen allows designers more flexibility in selecting what colours to project.  Each hue in the display is carefully selected to ensure it projects well and appeals to the driver.

Real-world testing helped the design team finalize colour selections.  White - the brightest colour in the liquid crystal display, or LCD - is used for most fonts and displays.  Winter testing helped find a hue that didn't disappear against a snowy background.  "We've done quite a bit of legwork to see what colours work best on the road," said Weiss.  "Some colours might look good when viewed on a computer screen but appear quite different when projected on a windshield."

Simple Controls

Although the head-up display duplicates information shown elsewhere on the instrument panel, it doesn't require a second set of controls.  "You might have an incoming call notification pop up on both the gauge cluster's driver information centre and the head-up display," says Weiss, "but you don't have to dismiss each one separately.  We make sure the control interface on the steering wheel can interact with both displays."

In order to further reduce complication, HUD-specific controls largely focus on adjusting the screen's height and brightness to the driver's liking.


2016 CHEVY CAMARO COMING ON MAY 16

 
By Brandon Turkus, Autoblog.com - We officially have a date for the arrival of the sixth-generation Chevrolet Camaro.  Fans of Chevy's Mustang fighter should look forward to May 16, and if they're in the Detroit area, they'll want to make their way down to Belle Isle, home of the Chevy Indy Dual in Detroit.

We still don't have a great deal of information on the new Camaro, aside from what's been gleaned in spy shots and the like, although Chevy's press release was accompanied by the image shown above.  That, friends, looks a lot like the Camaro's badge of old.  Its presence here could be an indication that an old logo is set to return to production.

That's because what Chevy is planning could best be described as a jamboree, or Camaro-palooza, if you prefer, rather than a typical unveiling.  Chevy is inviting up to 1,000 Camaro fans to descend on Belle Isle for a day-long event that will offer up a lot more than their first look at the sixth-generation muscle car.  Fans can hot lap the Belle Isle circuit from the passenger's seat of a new Z/28, check out a Camaro "museum", featuring "the most significant vehicles from the brand's history," and chat with some of the Camaro's designers and engineers.

"This will be an event Camaro fans will not want to miss," Camaro marketing manager Todd Christensen said in a statement.  "This is only the sixth time we have introduced an all-new Camaro.  We wanted to share the moment with the customers and fans who have helped make Camaro both American's favorite performance car for the past five years, and a cultural icon since 1967."

We'll almost certainly be on hand for the debut (and you'll absolutely be able to get all the details here).  And as we said, if you happen to be in the Detroit area in mid May, you can register to attend the unveiling.  All you need to do is head over to Chevy's dedicated website for the sixth-generation Camaro and sign up for the big event, on Saturday, May 16.

Scroll down for the full press release.
2016 Camaro Drops Cover on May 16 in Detroit
DETROIT - Chevrolet is inviting fans to see the all-new 2016 Camaro on Saturday, May 16, in Detroit.  The sixth-generation Camaro will cap a day-long celebration on Belle Isle, the 982-acre island park that is home to the Chevrolet Detroit Belle Isle Grand Prix May 29-31.

"This will be an event Camaro fans will not want to miss," said Todd Christensen, Camaro marketing manager.  "This is only the sixth time we have introduced an all-new Camaro.  We wanted to share the moment with the customers and fans who have helped make Camaro both America's favorite performance car for the past five years, and a cultural icon since 1967."

Chevrolet expects approximately 1,000 people to attend the Camaro reveal, which will also include:
  • A "Camaro Museum" display of the most significant vehicles from the brand's history
  • Hot-lap rides in the 2015 Camaro Z/28 around the Belle Isle Grand Prix course
  • Meet-and-greet opportunities with Camaro designers and engineers
  • Camaro-only parking for owners
The event is free, however space is limited and registration is required.  Attendance will be allocated with priority given to fans who agree to bring their Camaros to Belle Isle.  For more information, or to register, please visit www.thecamarosix.com.

Tuesday, March 10, 2015

CHEVY REVEALS COLORADO Z71 TRAIL BOSS EDITION



 
 
By Chris Bruce, Autoblog.com - Chevrolet wants to make sure that if people are in the market for a midsize pickup, then there is a Colorado available to fit their desires.  For businesses, there's the recently unveiled box delet package and for those looking for a customized look, there's the GearOn Edition.  For the latest Z71 Trail Boss version, the automaker is going for folks planning to go off-road.

As the name suggests, all Trail Boss versions of the Colorado start with the already off-road-inlined Z71 trim level, including its 305-horsepower, 3.6-liter V6 and six-speed automatic, and the package can be added to practically any body variant: extended or crew cab, long or short bed and rear- or four-wheel drive.  To set things apart, there's a locking rear differential, front tow hooks, darkened 17-inch wheels that are shod with Goodyear Wrangler DuraTrac tires and on the four-wheel drive models, a transfer case shield.

For some extra style, the Colorado Trail Boxx wears black parts for the fender flares, side steps and Bowtie badges.  The bed also gets a spray-on liner and a few parts from the GearOn accessory catalog, including the tie-down rings, load bar and cargo divider.

The Trail Boss goes on sale in the spring, and to add all of this equipment to a Colorado, it costs $3,320 in addition to the price of any Z71 trim model.

Chevy Colorado Z71 Trail Boss Edition: On Point, Off Road

CLEVELAND - For those who want to blaze their own trails, Chevrolet introduces the 2015 Colorado Z71 Trail Boss edition today at the Cleveland Auto Show.

The Trail Boss combines the capability of Chevrolet's Z71 off-road truck suspension package with more aggressive tires and additional appearance enhancements.  It is offered in extended and crew cab configurations, with a choice of a long or short cargo bed and available 4WD.

The Trail Boss goes on sale this spring with a starting price of $28,505US plus the package price of $3,320US.

"The Chevrolet Colorado Z71 Trail Boss Edition is equally at home blazing on urban trail or following one to a favorite remote campground," said Tony Johnson, Colorado marketing manager.  "It gives owners the gear-carrying ability and versatility they need to venture off-road, with segment-leading efficiency and capability."

In addition to Chevy's proven off-road truck suspension package, the Colorado Z71 Trail Boss Edition features Goodyear Wrangler DuraTrac 265/65R17 all-terrain tires and 17-inch dark argent metallic painted cast-aluminum wheels: GearOn moveable cargo tie-down rings, load bar and cargo divider; with black fender flares and front and rear black Chevy bowtie logos.

Additional features include:
  • G80 automatic locking rear differential
  • Transfer case shield (on 4WD)
  • Front recovery hooks
  • Black, three-inch round rocker steps
  • Spray-on bedliner
  • Projector beam headlamps
  • Front fog lamps
  • All-weather floor mats with Z71 logo
The Trail Boss is the second Colorado special edition announced recently.  Last month, Chevrolet introduced the 2015 Colorado GearOn Special Edition, which blends the capability of the midsize pickup truck with the versatility of the GearOn accessory system - and additional popular features.  It also goes on sale this spring.

Colorado, the 2015 Motor Trend Truck of the Year and Cars.com's Best Pickup Truck of 2015, offers the most horsepower and best highway efficiency in the segment, as well as the highest available trailering rating - 7,000 pounds (V-6 2WD) - and higher payload rating - 1,590 pounds (V-6 2WD).

A SPARK OF SOPHISTICATION

By General Motors, Oshawa, Ontario - The all-new 2016 Spark will debut on April 2 at the Seoul and New York auto shows, Chevrolet announced today.

A sleeker, more aerodynamic profile and a progressive take on Chevrolet's signature design cues will give the redesigned Spark a more sophisticated aesthetic that reflects the changing tastes of the global minicar market.

"The new Spark's design has evolved and grown up with the segment," said Michael Simcoe, GM International vice president of Design.  "The youthful whimsy of the original Spark is still in its genes, but it is conveyed in more traditional proportions that reinforce the customer's refined expectations."

Chevrolet has sold more than 1.1 million Sparks around the world since it went on sale as the Beat in India in late 2009.  Today, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico.

Spark is attracting younger and first-time new car buyers to Chevrolet with 26 percent being under the age of 35, and 35% reporting that Spark was their first new car.

Thursday, March 5, 2015

GM CANADA FEBRUARY SALES UP 6 PER CENT

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By General Motors, Oshawa - Chevrolet, Buick, GMC and Cadillac dealers delivered 13,806 vehicles in February 2015, an increase of 6 per cent from February 2014.

"GM Canada's momentum is driven by strong customer demand for our Chevrolet, Buick, GMC and Cadillac vehicles," says John Roth, vice president, sales, service and marketing.  "Chevrolet and GMC pickup trucks led the charge in February with an increase of more than 44 per cent for the month, including strong sales of the Chevrolet Silverado and Colorado, and GMC Sierra and Canyon.  In particular, the Colorado and Canyon in the midsize segment are attracting new customers to the Chevrolet and GMC showrooms with up to 40 per cent of new vehicle purchasers being new to the brands."

GM now offers customers 4G LTE technology on more than 30 Chevrolet, Buick, GMC, and Cadillac vehicles, the largest deployment in the automotive industry.  4G offers mobile data speeds up to 10 times faster than 3G, allowing GM vehicles to act as Wi-Fi hot spots, allowing customers to connect up to 7 different devices.

February 2015 Sales Highlights
  • Chevrolet total sales were up 3 per cent for the month driven by sales of the Silverado, Colorado, Tahoe and Suburban
  • Buick ranks second among all brands in JD Power's 2015 Vehicle Dependability Study.  In February 2015, sales of the Buick Lacrosse had an increase of 27 per cent for the month
  • GMC finished the month of February up 32 per cent in its 8th consecutive month of sales increases
  • Cadillac XTS sales were up 32 per cent and Escalade sales were more than 300 per cent for the month